All successful SMS texting campaigns have a big pool of new leads and contacts - read how you can collect more. 

For any company or business or organization, it does not matter if you have the greatest idea in the world if there is no one to listen to you. And that same principle applies to SMS texting - if you have no audience to send messages to, there is no point in working very hard on different campaigns. 

Yet so many companies work the opposite way - they spend countless amounts of money, hours, and resources into building out these large-scale products, services, and events, yet they don’t build a following or customer base. It would be a waste of effort and time if you were to build out something amazing yet no one would hear about it.

That is why when building any SMS texting program, we recommend building a strong pool of contacts first. And while a lot of companies resort to buying different contact lists or inputting phone numbers without consent, there are ways to build a strong database of contacts both legally, and without losing credibility. 

Here is a step by step breakdown in how you can gain more signups and new leads organically and quickly:

• Utilize keywords and online signup pages. 

These are some of the premiere ways you can start contact collection very easily. A keyword is a feature that allows potential customers to text a certain keyword to a phone number in order to start receiving messages from that phone number. An online signup page is similar - it is a third-party website where customers can fill out in order to start receiving messages. It is that easy. 

And luckily for people using Trumpia, we handle that process for you! We are able to generate keywords for you in any campaign, and we can generate online sign-up pages so that you do not have to worry about coding or building websites. 

• Broadcast, advertise, and spread the word.

You need to make sure that once your keyword and online signup pages are created, people need to know about it. Whether you choose to post it physically or on the internet, you need to be strategic with your marketing. Where are you going to post it? Why should people care? What actions do you want them to take? All of this needs to be conveyed without being wordy or boring. Make sure that it is memorable.

One useful feature that you can use for your disposal is our QR code technology that is free with every single campaign. You can have people scan a QR code using their phone in order to take them automatically to the signup page. 

• Offer sweet incentives

Finally, make your campaign irresistible by offering something unique to potential leads. Maybe it is an exclusive mobile coupon or deal? Maybe it is a fun sweepstake and prize? Regardless, give people more reasons to want to commit to your brand and company. 

Whatever methods and route you decide to go on, make sure that you are consistently collecting new contacts. Also, see how you can utilize our tracking tools in order to help manage existing contacts who may be losing interest in your campaign, and need extra incentives!