Restaurants have been through the wringer recently. With the advent of Doordash and other food delivery services cutting into their profits as well as the pandemic forcing many to switch to delivery and takeout only, restaurants are looking for new ways to reach their customers. SMS marketing is quickly becoming the go-to way to reach customers because of the reach it provides. 98% of text messages get read, making it the most reliable way to reach a large audience and drive them to order takeout or visit your restaurant. Here’s how to get started:
Get Subscribers with Mobile Keywords
Before you can send SMS messages you need to build your contact list. Text keywords are perfect for this because you can place keywords on your marketing collateral, on social media, and on signs outside your store. Customers simply text the mobile keyword in to subscribe to your messaging lists, and then you can send them messages promoting your menu. You can entice more subscribers by offering them a mobile coupon for signing up, giving them a gentle push to try your restaurant.
Take Orders with Landline Texting
While Doordash and other food delivery apps can help your business, they can also cut into your bottom line. If you choose to do landline texting you can take orders directly through the phone number you already own and operate. You can even respond to answer questions, suggest substitutions, or give them pickup or delivery updates.
Automate Chores with SMS
Management and waitstaff have enough on their plate, so doing things like sending reservation reminders or promotional messages for specials is a tall order. If you choose an advanced SMS provider like Trumpia we can automate these things for you. You can automate sending mobile offers during the week to promote your specials, and you can program messages to be sent out ahead of time for things like Super Bowl parties or other catering events. Trumpia can even automatically send offers for you based on what we learned about the customer, like automatically sending them a coupon on their birthday to entice them to order.
Go Beyond Marketing with SMS
While SMS marketing is by far the most effective way to reach your customers, you can also use it for internal messaging. When you have a missed shift you can quickly message your employees and see if any of them want extra hours. You can also use mobile keywords to recruit new talent, and if you choose an advanced SMS solution like Trumpia we can ask recruits questions in order to better qualify them and learn about their experience and schedule.
SMS Marketing In Action
A Jamba Juice location in Bakersfield California turned to Trumpia to run a text and social media campaign in order to boost their sales. It allowed them to build their brand awareness in their community and lead to a boost in sales and store traffic grew by 10%.
In Their Own Words:
“Trumpia’s SMS marketing provides us with the most direct, immediate, and affordable way to connect with local residents and quickly build a loyal following. The return on investment we’ve enjoyed since we began using Trumpia’s platform has been tremendous.”
- Brett Thomas, Owner of Jamba Juice Bakersfield
Call or text 1-888-707-3030 to talk to a Trumpia expert today!