Read more about the impact COVID has had on the way companies and business use SMS messages. 

Consumer behavior is continuously changing and evolving. Amid COVID, this statement has never been truer.

Since COVID hit, changes like the increase in online shopping, a bigger demand for omni-channel marketing, and significant changes in consumer shopping habits have all seen an exponential growth.

The Growth in Ecommerce and Online Shopping

In 2020, there was a significant acceleration both from a consumer and a business standpoint–a demand met by omni-channel marketing, which includes SMS marketing.

With closures and other COVID restrictions, consumers were forced to live and shop differently.

Staying indoors has naturally increased the need for online shopping, and the comsumer industry have seen rapid changes in behavior. These changes would have taken years to see if not for COVID. 

SMS Messages

With the need for contactless consumerism, SMS messaging software has seen a rise in usage. From critical alerts to delivery and promotional updates, businesses using text messaging have gone up in the last year. 

Here are just a few of the ways text messages are being used:

• Promotions and sale notifications
• Real time updates
• Appointment Reminders
• Client and employee scheduling
• Customer and recipient data 
• Feedback and review requests
• Critical and Safety Alerts

For more information about SMS software and its versatility, visit Trumpia.com or blog.trumpia.com.