SMS messages are helping meet the marketing and communication needs that many retail and e-commerce companies are facing.

COVID-19 has undoubtedly changed the way that the retail industry works. Everything shifted online in order to meet the growing demand to stay safe and contactless. As a result, e-commerce has risen substantially throughout this last year.

Surprisingly, this shift has helped benefit the retail industry. Shopping online has become even easier as technology grows better and better. As a result, many companies within the retail industry need a better way to organize and communicate with employees and customers in order to meet the growing demands.

Trumpia’s SMS messaging software is the perfect solution for this opportunity.  SMS texting helps support the functions and communication needs that many retail and e-commerce companies need. 

Here are ways that retail stores can utilize SMS texting:

One of the most nerve wracking things about any online shopping experience is wondering where your package is. There are so many people who have had terrible experiences with lost packages. All of this can be alleviated with SMS texting. SMS texting gives companies the ability to send quick updates on the status of packages. One simple message is often enough to increase customer satisfaction and trust, which is everything when building a successful brand. You can also use SMS texting to give general updates about your store real time such as store closures or even limited quantities on certain products. 

Trumpia also provides integrations with other applications and software in order to make organizing logistics even easier for you and your company. One of our partnerships is with Zapier, which allows businesses to connect their website to their inventory management system. This partnership can allow you to send accurate and relevant information to your customers.

Another way retailers can utilize text messaging for e-commerce  is by providing exclusive deals and offers. Sending a discount, especially when it is on a time limit, can create a sense of urgency amongst customers, which will then increase sales and revenue. Trumpia is not just limited to SMS. You also have the ability to utilize MMS in order to make discounts more appealing. For example, attach a picture of a dazzling coupon in order to entice customers to visit your website and increase sales.

Everyday, people have complaints and questions about retail stores all the time. SMS texting allows companies to address those concerns quickly and efficiently. One of the beauties of utilizing SMS texting, especially through Trumpia, is that it allows for one to one messaging. This means that you can also receive messages from your customers that you can reply to. Addressing the concerns of customers will allow you to ensure that customer loyalty and satisfaction is high. 

Another way you can connect with clients or potential clients is by asking for reviews. By simply texting your subscribers for a review, you have access to so many reviews that many companies struggle to collect. If someone leaves a great review, you can even link them to a review website that can be public to everyone, increasing your brand awareness.

These are some of the top ways that you can connect your retail store with SMS texting. If you have any more questions or want to learn more about Trumpia’s features, read more on our website here.