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Why Should You Use SMS Texting Sweepstakes

Posted by Jason Park on Mar 01, 2022

SMS Text to Win is a type of campaign that can help inject new life into your marketing team.

SMS Sweepstakes are a great way to expand your reach and encourage new leads to sign up for messages. SMS Sweepstakes, or Text to Win, is a type of campaign where subscribers are incentivized to sign up to receive messages from your company in order to win a reward. This reward can include mobile coupons, free access to your service, or an unrelated but enticing prize. They are able to revitalize boring, overused, and dry campaigns into campaigns filled with life and most importantly, urgency. 


What creates the sense of urgency? It’s because the reality is, everyone loves to win free stuff. It is a great way to make your company more dynamic and engaging, and it makes contacts feel like they need to sign up for your messages now. And the best part is, you can take the opportunity to showcase your product or service. Many business owners or companies feel as though they just need one opportunity to show the world how awesome their product or service is. And if you creatively strategize to make the prize your own product or service, you can provide more opportunities for the contact to want to stay engaged with your company even after the sweepstake.


In order to set up an easy to use SMS Texting Sweepstakes, all you have to do is follow these simple steps:


  • Create a keyword that communicates what the sweepstake or prize is about. It should serve as a reminder as to why the contact subscribed in the first place.


  • Create an automated message that confirms that the person has opted into the sweepstake. Make sure that you clearly state the rules of the sweepstakes again at this point in order to avoid confusion or anger later.


  • Select a winner! You can either use our software or external software in order to select the winner. Make sure to announce it as soon as you select the winner. 


  • Follow up. This is the most important step. Once a certain amount of time has passed since the sweepstake, continue to send updates and reminders about your product or service. Chances are, even if they didn’t win, they still want your product or service. 


Follow these steps in order to set up an easy SMS Text to Win campaign. This can create new excitement surrounding your campaign and company as a whole. In order to learn about more ways you can improve your SMS campaigns, be sure to check out all of our use cases in order to get inspired by others and their ideas.

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