Read about how nonprofits are using SMS texting to spread their organization in a quick and efficient manner.

Communication is one of the most fundamental parts of any good non profit organization. Having a clear message, cause, and transparency to the public can be the difference between gaining or losing support, which often translates into financial donations. Therefore, nonprofits need ways to spread their organization in a quick and efficient manner. 

SMS texting is the perfect solution. Why? Because compared to so many other communication platforms, SMS texting has a 98% read rate. Because SMS texting can keep a pool of subscribers constantly in the loop. Because SMS texting is made easy to use through Trumpia, especially for nonprofit organizations who want to invest their time elsewhere. Here are four ways that you can start using SMS texting through Trumpia today in order to promote your cause. 

1. Fundraising Endeavours

Every good cause cannot be funded by a good heart alone. Unfortunately, having monetary funds is crucial in order to cause actual change and make a deep impact. Therefore, non profit organizations rely on the generosity of others in order to help drive their campaign.

SMS texting makes the collection of donations easier. By having donors subscribe to your messages, they will automatically be reminded to donate to your cause without you having to constantly reach out to every individual. Trumpia even allows you to embed links into a message that will directly take them to your donation page. Simplifying the process for you and your subscribers will incentivize them to want to support your cause.

2. Data Collection

Non profits also rely on research in order to understand how subscribers and donors are responding to their initiatives. If there is pushback or criticism from the public, this is usually helpful for non profits who are constantly seeking ways to improve their campaign. 

Luckily, SMS texting provides an effective way of gaining data from your subscribers, especially through Trumpia which allows for one to one texting. Simply send out a survey or a poll asking your members what causes they’re particularly passionate about. As they answer, all their responses will be instantly collected by Trumpia’s system, so you can send targeted messages in the future. You can even create more incentives for them to fill out these surveys - like a gift card or prize. 

3. Brand Awareness

Something that is not talked about enough for nonprofit organizations is the concept of brand awareness. While this term is traditionally associated with companies that are seeking to make a profit, brand awareness is also important for nonprofit organizations that are trying to gain respect and traction in any community. When people see your organization’s name or logo, they should immediately be able to say in a simple sentence what your organization is and the mission of your organization. If they cannot, there is a problem. 

How can you increase brand awareness through SMS texting? You can send personalized messages, content that helps promote your mission or cause, or even links that include your social media that constantly promotes your logo and brand. All of these things are crucial in order to help build the credibility of your company. 

4. Event Promotion

Finally, Trumpia’s SMS software helps non profit organizations manage events in an efficient manner. First is with Automated Campaigns, which can automatically send follow ups and reminders. So, you could send a text alert about your upcoming event with a link that they can click to confirm they are attending. If the member clicks the links, you can have a reminder automatically sent the day before the event. If they don’t click the link, you could automatically send a follow up message 

You can also integrate Trumpia with the calendar application you already use like Google Calendar or Calendly. This way, you can have reminders automatically triggered by events as they come up in the calendar.

Want to learn more about Trumpia as a potential solution for you and your non profit? Read more through our website or request a free demo today!