Follow the steps outlined in this blog in order to get started requesting reviews via SMS text messaging. Its fast, easy, and effective!
Think of the last time you and your friend went out to eat somewhere or to hang out. Chances are, all of your friends did the same thing: you opened up your phones and searched up a review of the place you are planning on visiting. If we’re all honest with ourselves, we don’t even give places with low reviews a chance–instead, everyone is searching for the popular place to go to.
In today’s modern technological world, where all information is accessible on people’s cell phones, reviews are one of the most powerful tools a company has at their disposal in order to maximize revenue and exposure. However, for a company that has just started or struggled to get good reviews, collecting a pool of positive reviews may present a challenge. Through SMS texting, and the direct one to one communication it provides, asking for a review is made easy. Follow these steps in order to get started:
Sort through clients
The first crucial step when asking clients to leave reviews is to sort your pool of subscribers into different distribution groups by certain criteria. A distribution group is a feature that Trumpia offers that allows companies to send messages to only relevant people. Rather than sending a message to every single person subscribed to your company’s SMS texting, you can instead choose to message a certain distribution group. We recommend sorting them into criteria such as long term clients, new clients, and even around interests. You can collect this information by simply conducting polls and asking questions. These criteria will help you narrow down your campaign strategies and change the way you market to each group. Generally, long term clients are even more likely to give positive reviews because they have been with your company for a while. Here is one way you can message them:
Hello [Insert Name]! We noticed that you have been subscribed to our SMS texting list for a long time. We are so grateful for your loyalty and dedication. We would be honored if you would like to leave a review of our company!
Provide immediate follow up
After a customer just completed an action like purchasing a product or using your service, companies need to make sure that they are capitalizing immediately on that moment. There is a slim window of opportunity where customers will be willing to engage with you, especially if they enjoyed what your company had to offer. Simply send a message to your subscribers in order to ask them what they thought about you and your company. Trumpia’s one to one messaging feature allows you to have personal conversations with each subscriber. This is an excellent opportunity to incorporate personalized messages to make people feel even more cared for. Check out this example prompt:
Hello [Insert Name]! Thank you so much for purchasing our latest release [Insert Item]. We were wondering, what did you think?
Gauge their response
Depending on their answer to the question you just asked, decide whether or not you want them to leave a dedicated review. If they appear to be excited and extremely pleased with you and your company, be sure send them a link to your review pages. But if they’re unsatisfied, connect them with a rep so they can air out their grievances without putting you on blast on Yelp or Google. The best part is, Trumpia’s software is able to do this for you, automatically sending the appropriate message depending upon how the customer responds.
Thank you so much for your kind words! Would you like to leave a review through this link: [Insert Link]? We would love for people to know how our company can serve them too!
Provide incentives
Finally, if all of the steps above were not enough and people are still not leaving reviews, make sure to provide incentives to do so! Sometimes, people need the extra push in order to complete a certain task. One way you can do so is to provide a raffle or sweepstakes which will raise the excitement and interest in leaving a review. Here is one way you can do this:
Leave a review here [Insert Link] in order to enter yourself into a free $100 coupon giveaway. One review will be one entry. Winners will be announced later.
These are all the steps you will need in order to have a successful SMS texting campaign that can receive a lot of reviews. Please continue to read more of our blogs or contact us if you have any more questions.
