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SMS vs Email Marketing Conversion Rates

Posted by Jimmy Rodriguez on Nov 17, 2020

You already know that high open rates for emails are a struggle. Did you know that SMS marketing does not have this same problem? In fact, the open rate for SMS is nearly 100%

Think about the impact that has on SMS marketing conversion rates. There is no denying the reliable yet very low open rates for email marketing. No matter how low they may be, they are consistent, as are email marketing conversion rates.

Read on to discover the differences between SMS vs. email marketing. You can learn how your business benefits from increased ROI and conversion rates with SMS marketing.

What Is SMS Marketing?

SMS marketing uses text messaging for any business service. Quality SMS services include several reliable features. These include tools to:

  • Collect contacts
  • Send messages
  • Engage customers
  • Generate data
  • Analyze metrics

It grabs consumer attention faster than other tools used for marketing. Legal and relatively inexpensive, text marketing benefits marketing conversion rates. It's also one of the most effective marketing channels available.

Who Benefits from SMS Marketing?

Higher SMS marketing conversion rates benefit many different industries. Benefits for your online business include:

  • Building subscriber lists
  • Announcing products and promos in ecommerce
  • Easier communication with customers 
  • Customer incentives for marketing
  • Brings in more store traffic
  • Segments customers better 

Other online businesses benefit from SMS marketing, too. These other industries include:

These are just a few ways your business might benefit from text marketing. You need to know the differences between email vs. SMS conversion rates to make the best decision for your business. You also need to understand how these advantages work together for better ROI overall.

SMS vs. Email Marketing

If you remain wary of its benefits for your online business, you need to compare SMS and email marketing. Both of these marketing channels offer different pros and cons, as you will see detailed below.

The Advantages of SMS Marketing

The biggest concern for most online businesses is investing more money in uncertain marketing efforts. For email vs. SMS conversion rates, the boost to ROI speaks for itself. SMS offers much more opportunity for returns on any marketing dollars spent, including:

  • Mobile users: the sheer number of worldwide mobile users (over 5 billion, in fact) increases your conversion opportunity exponentially
  • Higher open rates: as mentioned above, the open rate for SMS is nearly 100%
  • Higher click-through rates: on average, click-through rates for texts with links averages 36% (eight times higher than email CTR)
  • Active communication: businesses can directly communicate with consumers with two-way texting
  • Quality over quantity: mass messaging needs unique responses; SMS marketing offers shuffled responses from unique, predeveloped content
  • Credibility: text marketing requires permission from each user; users can also cancel any time

Heightened CTRS, wider pools of mobile users, and the above advantages all prove the higher ROI from SMS marketing conversion rates. However, these benefits may convince you, there a few downsides to text marketing.

The Disadvantages of SMS Marketing

Higher conversion rates for SMS marketing only come at a small disadvantage. The two biggest limitations to this marketing channel include:

  • Content: SMS limits the number of characters in each message; for the greatest impact, your content must be on-target and impactful
  • Cost: even with flexible pricing plans, SMS marketing campaigns can rack up higher bills for international or MMS campaigns

Overcoming these disadvantages is easily worth the boost to your ROI. Make sure your text messages deliver exactly what they need to. Then, find a company that can meet your needs financially.

The Advantages of Email Marketing

Although email marketing conversion rates run so low (as low as 3%), it still offers benefits. The advantages of email marketing include:

  • Higher lead generation: compared to other marketing channels, email generates more than 50% of sales overall (excluding SMS)
  • User habits: most email marketing automation is built around user habits (e.g., time of day)
  • Cost-effective: email (vs. SMS marketing) runs on the more cost-effective side without the barrier of carrier fees

These advantages certainly represent different benefits than SMS marketing. You still need to understand the disadvantages of email marketing, despite its benefits.

The Disadvantages of Email Marketing

Are you still unconvinced about adding SMS marketing to your current strategy? Learning about the disadvantages of email marketing might convince you. The downsides include:

  • Lower CTR and conversion rates: overflowing inboxes cause low CTR and conversion rates, leading to lower ROI
  • Spam and spam filters: even with personalized to/from lines and headers, spam filters are getting tougher and tougher.
  • Compatibility/viewing issues: quality email platforms offer viewport previews, but the color and font schemes can lose integrity

These disadvantages do not discount the benefits of email marketing entirely. Even with email marketing conversion rates being as low as they are, they are still vital. 

Stop debating whether you need SMS vs. email marketing more. You can use omnichannel marketing to get the best of both marketing channels.

Benefit From SMS Marketing Conversion Rates With Us

Take advantage of the boost to ROI with SMS marketing conversion rates. You can not dismiss the impact of email marketing conversion rates, but SMS converts even better. Instead of worrying about omnichannel marketing, use a platform with custom integration and cutting edge automation features. 

If you are ready to benefit from SMS marketing, you need a platform you can trust. Trumpia offers advanced SMS marketing tools, including the option for omnichannel solutions.

 

Author’s Bio

Jimmy Rodriguez is the COO and co-founder of 3dcart, an ecommerce software to build SEO-friendly online stores. He's dedicated to helping internet retailers succeed online by developing digital marketing strategies and optimized shopping experiences that drive conversions and improve business performance.

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