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A Journey to Intelligent Messaging


What is SMS and MMS Messaging?

Posted by Jason Park on Jul 30, 2021

Before we even get into the many benefits and various uses of SMS texting, let’s discuss what SMS texting is. SMS stands for Short Message Service and is commonly known as texting. These messages are limited to 160 alphanumeric characters per message. You also have the ability to send Multimedia Messages (MMS)–messages that incorporate videos, pictures, and more. 

The leading businesses, companies, and organizations are already using SMS messages to communicate with their audiences.

Here are a couple of ways you can make sms messages more effective for your business: 

  • Promotional text messaging: Promotional messages are messages where the intended purpose is to increase sales or to build your brand’s overall presence. These kinds of messages can include exciting announcements on new products, promotions, and more. Capitalizing on new leads and converting them into sales is one of the key uses of SMS messages
  • Transactional text messaging: These messages are messages that require some kind of interaction with the recipient. Transactional messages involve a conversation - they usually cater to the needs of your subscriber/customer and are intended to communicate to them that you and your company care. These messages can cover anything from addressing complaints, or even asking your customers for feedback. 
  • Mass text messaging: Mass text messages are definitely believed to be the most impersonal. However, that doesn't have to be true. Mass texting is one of the most useful use cases for SMS texting because of its ability to send a single message to many people, all at the same time. Furthermore with Trumpia’s software, we make the process simple for you by utilizing distribution groups. These groups are premade groups that are determined by a similarity amongst the members. Our system automated this by only sending messages to certain groups, leading to tailored interactions.

All in all, understanding the different types of SMS text messages can help you focus your campaign while helping you utilize SMS technology to its furthest potential. 

Any more questions? Please feel free to reach out or request a free trial today!

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