Why should your business utilize SMS texting compared to other forms of marketing and advertising? Here are three quick and important reasons why you need to start using SMS texting today. 

Engagement

The average email open rate is at 20%, and also has comparable low conversion rates. However, text messages have a 98% read rate. That is not a mistake. So many people are checking and reading text messages they receive from anyone. Why? Because texting is easier to manage and read compared to emails, especially because everyone is on their phones all the time. Take advantage of these high engagement rates by utilizing SMS texting NOW. 

Price

Let’s compare the price between using Trumpia and social media advertising, which is one of the most common and widely used forms of marketing. Trumpia costs $36 a month for the lowest plan, which allows you to send 1000 messages a month (which is more than enough for certain use cases). Social media on the other hand, when averaging advertising costs by clicks, costs around the following for the most common social media platforms:

• Facebook: $0.97 a click
• Instagram: $3.56 a click
• Youtube: $3.21 a click
• Linked In: $5.26 a click
• Twitter: $0.38 a click

When factoring in how much traffic these social media websites generate, social media is actually a more expensive option for advertising compared to SMS texting, especially if you already have a dedicated marketing list of contacts. We also recommend that if it is possible in the budget, to utilize both channels. However, when the budget is tight, we highly recommend using SMS texting as an affordable marketing tool. 

Speed

One of the greatest advantages of SMS texting is that you are able to respond immediately to concerns and needs of customers. You also have the ability to create templates and pre scheduled messages with Trumpia. Furthermore, with our software, you also have the ability to mass text so many people within seconds, reducing any more needless work that you may need to do. 

If you have any more questions, please feel free to contact us through our website in order to learn more! We look forward to hearing from you and potentially partnering with you.