When building out a SMS marketing program for your business or company, you need to make sure that your audience is aware of your brand and mission. When people see a certain product or service, they should be able to immediately associate it with your company. Every successful business out there right now is able to build a powerful marketing message that is impactful and lasting. SMS texting is a perfect way to reinforce everything that you and your company is about. Here is how you can build your brand voice with SMS texting today:

Identify Brand Mission

This should be a clearly defined, one to two sentence message that subscribers can easily identify and repeat. This is very similar to a call to action statement that most marketing teams utilize. When building out a statement, ask yourself the following questions:

• What do you want people to know about your company?
• What are values that are important to you?
• What is the goal of your company?
• What do you need from other people?

After making a statement, you need to be able to reinforce this mission in all of your campaigns. One excellent way you can accomplish this is by automating a text message that incorporates your brand’s goal when subscribers opt-in to your messaging campaigns. This is made easy by creating pre-existing templates that automatically send without you having to manually control it. 

Target An Audience

Furthermore, after you create a dedicated mission statement, you also need to identify a specific target audience that you and your brand want to reach at all times. This targeted audience needs to be someone who reacts positively when your product or brand is introduced to the public. One excellent way to gather information is by utilizing Trumpia’s Data Capture feature. Data capture is the process of gathering meaningful information on your subscribers by simply asking them a question. 

By asking questions, you are able to learn about their demographics, patterns of interaction, interests, and more in order to optimize your campaigns. Once you gain this information, you are able to then improve your brand and mission in order to better serve the people that you are targeting. 

Answering these two very important questions can help you build a successful and cohesive brand voice. 

Start your  SMS Marketing strategy with Trumpia today!. If you have any questions, contact us any time!