A good business or company will go to any lengths to grow their client base and increase customer satisfaction. The good news is that SMS providers like Trumpia have now made it easier than ever for businesses to use targeted texts or automated texts to diversify their clientele and improve customer service. 

Personalized Text Messages

There is something to be said for personalization and customized messaging. Personalizing a text message by using someone’s first name creates an immediate connection that might otherwise not exist if the recipient felt like they were part of the crowd. People who receive a lot of text messages on a regular basis or even those who get spammed could be quick to ignore or delete an impersonal SMS. Using someone’s first name taps into something deeper and makes the recipient feel special. But personalization can go even further. With Trumpia, you can collect information from your customers by asking them custom questions, and then use that data to send only targeted SMS messages.

Text Message Discounts and Coupons

These days, most people carry their phones on them wherever they go. While it used to be commonplace for businesses to send physical coupons in the mail, or even digital coupons with email (to be printed), it is now much easier to have a digital discount code or coupon delivered directly via text message. This can be done via MMS, which lets you send images in your text messages. Signing up to receive discounts through text messages is a great way to attract new customers, whether through retail or other types of industries. Best of all, when customers visit a store and want to check out, all they have to do is show the cashier their phone and the work is done!

Customer Satisfaction Surveys on SMS

Many companies have adopted the practice of following up with customers on their experiences via text message. Filling out a quick survey is an easy way to gain insight into the customer’s experience and use that information to improve business practices moving forward. Food service providers and delivery services have made it a regular practice to text customers after their orders have been marked as delivered. Checking in on the quality of the order and the delivery process gives customers the opportunity to air grievances or share positive feedback on their experiences. This may help customers feel that the company cares about their input. And with a response rate 7.5x higher than email, surveys sent through text are sure to get you more responses. Additionally, companies can use the responses they receive to make future decisions and changes.

Businesses utilize text messaging and SMS in so many different ways to capture new clientele and improve the services they provide to their existing customer base. One of the best things business owners can do is stay connected with their people. Find out how by contacting Trumpia today.

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