Trumpia wants to help you lower client drop off rates by providing fun and engaging content for your subscribers to enjoy.

Are you having a difficult time trying to retain clients and customers, and keeping them engaged with your business or company? You are definitely not alone. One of the most frustrating aspects of the marketing process is when customers leave your message on read, do not respond, and even ignore your messages all together. With the wealth of marketing platforms and companies moving towards digital marketing, companies need to find new ways to engage with clients and make sure that drop off rates are at an all time low. 

This is a list of good SMS Texting practices for you to utilize in order to ensure customer satisfaction and engagement. 

Get Permission

Make sure that you are receiving opt-ins from your clients and subscribers. Don’t even think otherwise. While it may be tempting to send out mass text messages from phone numbers you randomly collected, it is actually a horrible practice to implement. Not only is it illegal, but it is a sure fire way to lose credibility and trust from any potential client or customer. 

Trumpia offers so many ways that you can easily collect opt-ins from customers without you having to do much work. We offer short codes or long codes where people can text a keyword and immediately start opt-ing in to messages. You can advertise these short codes, long codes, and keywords through any digital ad or image that you can broadcast anywhere that has high traffic. 

Timing

Sending too many messages and at the wrong time is a sure fire way to lose clients and subscribers. These are some times to avoid: early mornings, commute times, late night, and work hours. You want to make sure that you are sending content during hours where they are most likely to be on their phone, which will require research. Frequency matters too. 

Be Mindful of Content

It is so important that you are sending relevant and impactful messages. Think about it, you only have a limited amount of characters in order to grab your reader’s attention, get your message across, and make sure that they are reading the entire message. In other words, you need to give them a reason why they should opt into your subscription. 

Luckily, Trumpia’s powerful Targeting feature helps send only relevant and important messages to the right people. First, our system captures data by presenting questions to your client and their responses are automatically captured for later use. This data creates the criteria for message responses/actions, and Trumpia’s Automation feature creates Auto Campaigns that separate your subscribers into these subgroups based on actions that they have taken. This means that your marketing campaign can be set on autopilot, giving you time to answer one on one messages. 

This is an excellent opportunity to take advantage of all of the features Trumpia has to offer. For example, the ability to send MMS is a helpful tool in making your messages more creative and fun. Pictures and videos help vary up your marketing campaigns. You can incorporate images and QR codes of coupons, surveys, discounts, loyalty programs, and more! 

Here are some other use cases: 

• Tracking Updates
• Appointment reminders
• Order Confirmations
• Appointment reminders
• Calendar Events

Improving Customer Relationship

Finally, you want customers and clients to know that you care about them. Companies that go the extra mile will always reap the benefits because that customer is more likely to stay engaged with you and your initiative. One excellent way to accomplish this is through one to one messaging that SMS texting provides. It’s fast, immediate, and is a great way of fixing problems while gathering feedback. 

Follow these practices today in order to watch your client engagement and satisfaction rates soar! Take these extra steps now in order to save you and time and energy later!

Also checkout our other blogs in ways you can target industry focused SMS texting or other use cases.