Customers are the core of every business. As the fuel that keeps the motor running, customers generate sales, help grow visibility, and may eventually turn brands into major entities. Having a solid understanding of one’s customer base is essential for the growth of any business. Intelligent SMS text message marketing strategies can help business owners learn about their clientele and gain valuable insights about their customers. Having more information about customers is essential for businesses that want to improve customer satisfaction and deliver a better overall experience. There are several ways businesses can go about acquiring customer feedback through SMS text marketing, each with their own set of benefits.
Track Results of SMS Marketing Campaigns
Working with a text message software service can be great for tracking the results of a mass text message marketing campaign. Companies that can track texts have the ability to see which marketing campaigns worked and which did not. Text marketing services come in many different forms, giving businesses the opportunities to try out a variety of SMS text message initiatives and see which ones work best. The right platform allows users to measure the performance of their SMS campaigns and use the information they gather to improve results or pivot to a different strategy. From tracking open rates to CTRs to offers and redemptions and more, the possibilities for tracking SMS campaigns are virtually endless.
Evaluate Campaign Performance Through Opt In and Opt Outs
Business owners can learn a lot about their customers based on the number of people who opt in or opt out of receiving marketing messages. Some customers may initially opt into a service to receive promotions or discounts. Many customers may not opt out of SMS text messages simply because doing so would be an inconvenience. This is great for companies that want to utilize texting for business marketing, as it allows them to retain visibility with little to no ongoing effort. Customers that do opt out of marketing text messages, however, usually do so for a reason. Common reasons include, “Too many messages,” “Messages Sent Too Frequently,” “I never wanted to receive text messages,” “This information is not relevant to me,” and others.
Request Feedback Through Surveys
Requesting additional customer input through text in surveys can be a direct path to acquiring important information from customers and clientele. The beauty of SMS marketing campaigns is that the text within a survey and the contents of the survey itself can be as robust or streamlined as the company chooses. Working with a top of the line text message marketing software service like Trumpia can generate useful and effective surveys is the best way to ensure that your campaign provides the returns you are looking for. Trumpia’s surveys go beyond simple surveys by branching according to previous answers automatically, allowing you to learn the most about your customers.
Find out more about the best ways to collect customer feedback with your SMS marketing strategy by contacting Trumpia today.
