Many major retailers and Fortune-500 companies have adopted SMS text message marketing as part of their digital marketing strategies. As an effective way to attract new customers and optimize an existing customer base, text message marketing is cost-effective and useful for many reasons. Contrary to what some might think, text message marketing is not just for big businesses and large corporations. There are plenty of ways for small businesses to incorporate text marketing into their digital strategies that can help significantly boost results.

Text Message Services Can Help Small Businesses Grow

Not all small businesses want to stay small. Some entrepreneurs and business owners start small but have dreams of growing their business into an enterprise or even franchise. Conversely, other small businesses want to maintain their small business status but are looking to grow sales and improve profitability. Whatever the aim, incorporating text message marketing services into the advertising and marketing campaigns of a small business can be instrumental for helping small businesses reach their end goal. From building out contact lists to expanding customer bases, text marketing presents companies with a trackable way to promote their services, monitor results, and continuously work to improve.

Text Marketing Can Be Personalized

Small businesses thrive on interpersonal connection. The main thing that differentiates a small business from a larger corporation is the closeness customers feel to the business itself. Whether through calling customers by name or knowing their “usual” orders, the personal element small businesses bring simply cannot be beat. Unfortunately, the current pandemic has reduced the access many small businesses have with their customers, making many operations more impersonal than ever. SMS text marketing allows businesses to customize messages, augment text messages, and curate their digital marketing strategies to meet their needs. While this will never be a full replacement for the in-person connections customers would be with a face-to-face interaction, it at least lets clients and businesses mimic the in-person relations they once had. 

SMS Automation Can Save Time

Every small business owner knows the challenge of finding enough hours in a day to get everything done. From running day to day business operations to following up with purchase orders to keeping customers happy, being an entrepreneur is taxing. Adding on top of that managing a digital marketing campaign might seem impossible. To help simplify marketing efforts and streamline processes, more and more small businesses are turning to automated texting software services like Trumpia. With the ability to customize messages or automate text messages for promotional campaigns, business texting software makes it easier than ever for business owners to promote their goods and services, reach their customers, and continue managing ongoing business operations.

Small businesses, mom and pop shops, and corner stores are the foundation of consumerism. Find out more about how Trumpia can help your small business use SMS mobile marketing when you contact us today.