The way people consume media in 2021 is vastly different from any other time in history. With so much information at everyone’s fingertips, companies often struggle to find new and creative ways to capture their target audience's attention. At the same time, there is a fine line between being persistent and going too far. We’ve compiled insights from industry leaders on how to optimize mass text message campaigns in 2021 to help businesses make the most of their text marketing strategies.

The Best Time to Send Mass Text Messages

There are varying opinions on when the exact best time is to send out mass text message marketing campaigns, but most experts agree that 12:00 pm (Noon) is the best time for sending out marketing texts.  Other studies suggest that the peak time for a business to send out SMS marketing messages ranges between 12:00 pm and 3:00 pm on both weekdays and on weekends. The second-best time slot to send out mass text messages through SMS marketing is between 9:00 am and 12:00 pm on weekdays. Regardless of which time slot you choose the one rule of thumb to always follow is to avoid sending text marketing messages after 5 pm. While customers will likely still be on their phones after 5 pm, trying to capture them after business hours (for either your company or theirs) is not great text etiquette.

Opt-Ins Across All Platforms

One of the best ways to grow a business’s contact lists is by promoting opt-ins across all platforms. Getting access to potential customers’ email addresses and phone numbers is essential for gaining visibility, whether in their inboxes or on their cell phones. Additionally, users may choose to opt out of certain platforms but not another, giving the business insight into how to best reach customers and deliver them the information they are looking for. Furthermore, this information can help companies target their messages based on the data they amass from earlier campaigns. 

Create a Sense of Urgency

Routine check-ins like “How are you?” are nice, but the text messages that really generate a response are those that come with a sense of urgency. Instead of sending a large quantity of texts, be selective and only send mass text messages when there is something noteworthy. A sale or discount that is about to expire, for example, is a great opportunity to get customers into stores or encourage them to use coupon codes. 

Include a Convenient Call to Action

As a business owner, your goal is to get customers into your store or onto your digital retail space. Customers may want to follow through with that, but they want it to be easy. Help potential customers become lifetime clients with the aforementioned “sense of urgency” text by including a clear, easy to follow call to action in your mass text message marketing campaign. If the goal is to have customers, “Shop Now!” include a link that directs them to your site. If the intent is to use a discount code, provide direct access to where they can sign up to receive it. The fewer steps people have to take to getting what they want, the more likely they will be to do it.

For additional insights into how SMS Text Message Marketing can work for your company, reach out to Trumpia today.