--- title: Using Mobile Keywords for SMS Texting description: Wondering how you can utilize mobile keywords to the fullest potential?? Read this blog to learn today! image: https://blog.trumpia.com/hubfs/Untitled%20design%20(2)-png-Aug-18-2021-07-45-10-64-PM%20copy.png --- Call or Text\* 1-888-707-3030 - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) - [Login](https://www.trumpia.com/login) [![Trum·pia Blog](https://blog.trumpia.com/hs-fs/hubfs/trumpia_bloglogo%20(2).png?width=143&name=trumpia_bloglogo%20(2).png "Trum·pia Blog")](https://blog.trumpia.com/) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) [Contact Us](https://www.trumpia.com/contact-us) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) - [Contact Us](https://www.trumpia.com/contact-us) - [Free Trial](https://www.trumpia.com/free-trial) - Call or Text\* - 1-888-707-3030 - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekend) # Trum·pia Blog ### A Journey to Intelligent Messaging GET THE LATEST NEWS & UPDATES # Using Mobile Keywords for SMS Texting Posted by [Jason Park](https://blog.trumpia.com/author/jason-park) on Aug 18, 2021 - [Tweet](https://twitter.com/share)   ![Untitled design (2)-png-Aug-18-2021-07-45-10-64-PM copy](https://blog.trumpia.com/hs-fs/hubfs/Untitled%20design%20(2)-png-Aug-18-2021-07-45-10-64-PM%20copy.png?width=813&name=Untitled%20design%20(2)-png-Aug-18-2021-07-45-10-64-PM%20copy.png) Here is how you can use mobile keywords in order to focus and maximize your SMS Texting campaigns. --- Mobile keywords are some of the most powerful resources you and your company have at your disposal when signing up for an SMS marketing platform.  An SMS [keyword](https://www.trumpia.com/product/core-features/mobile-keywords) is a word or phrase that people text to a SMS long code in order to sign up for a specific text messaging campaign.  Keywords are helpful for multiple reasons: - They are memorable, and can help your campaign’s purpose stand out. - They are an easy way for people to sign up as opposed to other forms of signing up where you have to fill out long forms. - They are made intuitive, especially through [Trumpia](https://www.trumpia.com/), who can set up [auto responses](https://www.trumpia.com/product/core-features/auto-response#:~:text=Trumpia's%20Auto%20Response%20automatically%20sends,just%20send%20a%20static%20message.), [date capturing tools,](https://www.trumpia.com/product/core-features/data-capture) and [handle compliance issues. ](https://www.trumpia.com/professional-services/compliance-consulting) Keywords can be used for various industries. For example, a restaurant business owner can set up a keyword so that people text the word HUNGRY to a phone number in order to start getting updates and notifications.  With such a great tool available, here are two easy questions you can answer right away in order to start boosting your SMS marketing today:   **Determine the Campaign** There are so many different use cases that are possible when it comes to building out a specific campaign. Ask yourself the question: what are you trying to achieve? What is the call to action that you want your customers to take? If your goal is to increase revenue, try sending a [coupon](https://www.trumpia.com/product/core-features/sms-coupons) for your product or service! If you have urgent, time sensitive events coming up, center your campaign around that! Or, if you want to increase excitement, try a [giveaway or a contest. ](https://www.trumpia.com/text-to-win) Whatever it is, determine the campaign and create a keyword that is able to sum up your campaign in one word, while making it appealing to the audience.   **Determine the Methods** Finally, once you create a mobile keyword with a strong campaign purpose, settle how you are going to broadcast this keyword. Or a better question, where does this keyword need to be posted in order to gain the most visibility. Here are the top three ways you can advertise your SMS keyword: 1. On a website that is connected to an [online sign up page](https://www.trumpia.com/product/core-features/online-sign-up-pages) 2. In store, possible at the register or advertised around the stores 3. Through social media advertisements and more. Use one of these platforms or create a multifaceted approach in order to start today! --- If you have any questions, call or text 1-888-707-3030.  Get a free trial and put Trumpia’s SMS marketing software to the test today! Topics: [bulk sms](https://blog.trumpia.com/topic/bulk-sms), [business SMS](https://blog.trumpia.com/topic/business-sms), [Enhanced Customer Care](https://blog.trumpia.com/topic/enhanced-customer-care), [event marketing](https://blog.trumpia.com/topic/event-marketing), [How to](https://blog.trumpia.com/topic/how-to), [mobile keyword capture](https://blog.trumpia.com/topic/mobile-keyword-capture), [mobile keywords](https://blog.trumpia.com/topic/mobile-keywords), [Non-Profit](https://blog.trumpia.com/topic/non-profit), [Salesforce](https://blog.trumpia.com/topic/salesforce), [sms](https://blog.trumpia.com/topic/sms), [sms campaign](https://blog.trumpia.com/topic/sms-campaign), [SMS marketing](https://blog.trumpia.com/topic/sms-marketing), [SMS text](https://blog.trumpia.com/topic/sms-text), [Strategy](https://blog.trumpia.com/topic/strategy), [text](https://blog.trumpia.com/topic/text), [text message marketing software](https://blog.trumpia.com/topic/text-message-marketing-software), [Text System](https://blog.trumpia.com/topic/text-system), [texting communication](https://blog.trumpia.com/topic/texting-communication), [Tips & Tricks](https://blog.trumpia.com/topic/tips-tricks), [Internal Communications](https://blog.trumpia.com/topic/internal-communications), [External Communications](https://blog.trumpia.com/topic/external-communications), [SMS Communication](https://blog.trumpia.com/topic/sms-communication), [Religious Organizations](https://blog.trumpia.com/topic/religious-organizations), [Small Business](https://blog.trumpia.com/topic/small-business), [Customer Engagement](https://blog.trumpia.com/topic/customer-engagement), [fundraising](https://blog.trumpia.com/topic/fundraising), [templates](https://blog.trumpia.com/topic/templates), [nonprofit](https://blog.trumpia.com/topic/nonprofit), [church](https://blog.trumpia.com/topic/church), [small businesses](https://blog.trumpia.com/topic/small-businesses), [personalization](https://blog.trumpia.com/topic/personalization), [personal](https://blog.trumpia.com/topic/personal), [churchtexting](https://blog.trumpia.com/topic/churchtexting), [youth](https://blog.trumpia.com/topic/youth), [youthorganization](https://blog.trumpia.com/topic/youthorganization), [laws](https://blog.trumpia.com/topic/laws), [smslaws](https://blog.trumpia.com/topic/smslaws), [churchattendance](https://blog.trumpia.com/topic/churchattendance), [newbusinesses](https://blog.trumpia.com/topic/newbusinesses), [Instagram](https://blog.trumpia.com/topic/instagram) ### Talk to a Trum·pia Expert Today! ### Most Popular ### Categories ### Follow Us - - - ### Check Out Our 5 Minute Demo [Watch It Now](https://www.trumpia.com/resources/video-library/product-overview) ![Trum·pia](https://blog.trumpia.com/hs-fs/hubfs/Trumpia%20Logo%202025%20PNG.png?width=140&height=32&name=Trumpia%20Logo%202025%20PNG.png "Trum·pia") | | Call or Text\* 1-888-707-3030 | | --- | --- | | | - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) | | | [support@trumpia.com](mailto:support@trumpia.com) [sales@trumpia.com](mailto:sales@trumpia.com) | | | 2544 W. 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