Being presented  with so many different marketing channel options, it is sometimes difficult to pick the best and correct fit with you and your company. That is why it is important to have a multichannel approach when trying to build out your marketing strategies. At the center of it, we highly recommend using SMS texting as the cornerstone. 

With the ability to reach a large pool of subscribers while still being able to have one on one conversations, there are so many benefits to using SMS texting. Here are some of the top reasons why:

Customer Engagement

SMS texting has the potential to be used in so many different ways in order to reach your customers. Not only can you send important messages or notifications, but you have the ability to send exclusive deals, run contests, or run surveys and polls. While other channels can offer the same, no other channel guarantees the same click through rates, responses, and open rates that SMS texting provides. 

Open and Read Rates

Interestingly, SMS messages boast a 98% open rate. Chances are that if your message is succinct and direct, you’ll maximize your text message read rate. That guarantees that people are engaging with your content. This is because texting is such an easy form of communication because everyone in the modern age has a cellphone. 

Integrations

One of the beauties of using SMS texting is that it is so easy to integrate with other forms of communication or softwares that you would want to use. One popular integration Trumpia offers for example is an integration with Salesforce, a CRM that collects data about your customers that you can use for marketing and sales. Another way you can integrate SMS texting is by connecting subscribers to other platforms including your email, links to social media, and more.

Learn More About Your Customers

You can also learn more about your customers through data capturing. Data capturing is a way of gaining valuable information on your customers by simply asking them questions and analyzing the results of your previous campaigns. These are powerful tools for you that can help you shape and build out your SMS marketing strategies. If you know that a certain technique, time of day, frequency, or product is really appealing, you can capitalize on that to your advantage.

Start using Trumpia today in order to fulfill your SMS software needs. Start a free trial to learn more!