SMS marketing is often an overlooked form of marketing that many people are missing out on. Here are some of the top misconceptions about SMS texting and why it is actually a worthwhile investment. 

1. SMS texting is invasive

People tend to look at SMS messages  as an unprofessional intrusive form of marketing and communication. However, this could not be further from the truth. According to compliance laws, companies are legally required to gain permission from subscribers in order to send messages to them. Furthermore, companies and businesses need to make sure that they always provide an opt out clause. The good news is that Trumpia handles compliance logistics for their customers, making the process fast and easy. 

2. SMS texting is ineffective

Text messages, compared to other forms of communication and marketing in the business world, actually have a 98% open rate with many click through conversions. This is a staggering statistic. Why is this happening? It is because SMS texting is easy to read and it is easily digestible compared to an email inbox with tons of messages. If you want a form of communication where you know there are guaranteed results, start using SMS texting today. 

3. SMS texting is constricting

A common argument against SMS texting is that there are character limits which requires you to pay for any additional character that you use. While many people might think this is a disadvantage, we truly believe that it is actually more of a form of accountability. People need short and concise messages in order to truly stay engaged. The fact of the matter is that people do not want to read long winded messages. 

However, if it is truly not enough, you can utilize MMS or integrate with other applications for campaigns that require more explanation. 

4. SMS texting is hard to use

With Trumpia’s intuitive and easy to use UI, SMS texting is actually very simple to use. With a dedicated inbox, ability to create pre-scheduled messages, and simple messaging templates, SMS texting is designed to make communication easier for both products. Trumpia even simplifies URLs and MMS in order to make them more appealing and more trustworthy. 

5. SMS texting is not personalized

While people commonly associate SMS texting with large messaging blasts, SMS texting also has the ability to become highly individualized to the subscriber. Utilizing data capture is one excellent way to make your messages feel more personalized. Simply ask a question to your subscribers in order to gather meaningful information about them including their likes, demographics, and more. 

6. SMS texting results cannot be analyzed

SMS texting actually has a lot of ways to track valuable metrics that companies and businesses need to adjust. These metrics include link and click through tracking, use of unique keywords, and even seeing the direct open and send rates. All of these are valuable metrics that other forms of communication often do not show. 

Start using SMS texting today for your business and learn more about why you should choose Trumpia as your SMS texting provider!