When implementing a SMS marketing strategy with your nonprofit, it is crucial that you follow certain guidelines at all times in order to make the most of your SMS technology. In this blog, we recommend some of the top SMS marketing strategies to employ for your nonprofit today. Here are some of the top strategies:

Personalize Messages

When sending an SMS message to someone who is actively involved in your non profit, it is crucial that you take the time to make every message as personalized as they can be. If people are spending their time and money in order to invest in your cause, you need to make them feel as if their efforts are worth it.

One way you can personalize messages is by creating a message template that will be available for you each time. In this template, you can send a thank you note with the person’s name attached in order to make them feel like you see them. In this template, be sure to include your company vision and be as transparent as possible in order to increase brand awareness. You can also automate certain campaigns by creating pre scheduled text messages. Have messages constantly sent in a loop without you having to manually do it in order to save time. 

Create Clear Call to Actions

Creating a clear and powerful call to action is important for any business. While most businesses are for monetary reasons, a non-profit’s call to action is ultimately to partner with the community in order to create change. Make sure that this call to action is clear and easy to remember - in fact, the message limit of a text message is a perfect guideline. People should be able to recall what the call to action is in a simple sentence. 

One way you can motivate people to perform certain actions is by utilizing MMS. By creating a powerful visual, video, or more, you can move people in ways that words cannot. We recommend taking a multifaceted approach in order to convict your subscribers. 

Utilize Social Media

This is a must in this technological new age. Everyone is not only on their cellphones, but also social media as well. Social media is beneficial because it is a free way of gaining leads and click throughs because it is a free marketing platform. SMS texting is helpful because you are able to integrate it with other applications like your social media platforms. Include a link in order to make sure that your brand stays highly visible while keeping people up to date with all your non profit happenings. 

Mobilize Staff

When building any successful non profit strategy, you need the support of your staff, not just the community around you. One way to do so is to use SMS texting as a way to send updates and even recruit people for help. By constantly sending messaging blasts to a pool of staff members, you can be rest assured that help is on the way. 

Engage Your Communities

Finally, you need to be engaging the community. One powerful way of keeping community members involved in your non profit campaign is by constantly creating events and other fun activities in order to raise awareness. Send people texts whenever there is an upcoming gala, fundraising event, or info night that can be appealing to so many people.

Start using these non profit strategies today with your SMS texting campaign. If you have any more questions, please feel free to contact us or learn more through any of our resources here.