Everyone these days is communicating either through social media or text, and for good reason too. 

Social media and text messages have completely changed the way we communicate and even relate to one another. With the power to share pictures, videos, and even our voice quickly, social media and text messages have simplified and streamlined communication. Yet ironically, many people fail to realize what they can do together. 

SMS texting no doubt is a great resource for businesses and other organizations in order to capitalize on large amounts of leads. However, social media can help supplement your SMS texting program. Here are three ways you can integrate social media with SMS texting.

Building a Contact Database 

The first step to launching an SMS texting campaign is building out your contact database. Sometimes, a lot of companies struggle to gain traction or excitement that will encourage people to sign up to receive  text messages. Social media can be a big help when building your contact list.

Create a post or video that highlights your company and brand that will excite and persuade people to follow and engage your company’s movements. Once you get them hooked, you can broadcast a keyword where people can easily sign up for your texts. 

Take advantage of the benefits and potential of social media to bring in leads and site traffic every day.

Partnerships with Influencers 

Social media influencers have all of the power in every mainstream social media application. That is why businesses are already strategically partnering with these influencers in order to boost their campaigns and gain more attention. 

Reach out to these influencers and create incentives for them to want to partner with your brand. If you are in a business that is selling a product or service, offer free things in exchange for a quick shoutout or post. While this may seem small, it makes a huge difference in the long run. One fun way to get people excited is to host sweepstakes and giveaways with your influencers that people can access through SMS texting. 

Customer Interaction

Social media can help boost your campaign by allowing you to directly interact with customers on a personal level. 

Many popular social media applications like Facebook and Instagram have ways that people can personally send messages to one another. If someone sends you a complaint or feedback through social media that needs to be directly addressed in a conversation, have them sign up to send in their feedback through SMS texting. This way, you can promote your campaigns while making customers feel seen and cared for.

Start investing in your social media AND your SMS marketing strategies today. It will pay huge dividends in the long run. 

If you have any more questions, please feel free to reach out and ask for more information!