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Staffing Agencies and SMS Marketing

Posted by Jason Park on May 28, 2021

Are you a staffing agency looking for a better way to communicate with your company or industry? Look more into SMS texting with Trumpia in order to solve all of your communication needs!

COVID-19 has had a devastating effect on the current job market. Companies and organizations were forced to pivot to remote work and re-imagine the workplace. While many people were shocked by this new change, research shows that this change has surprisingly had a positive effect on many companies. In fact, 83% of employers now say that the shift to remote work has been successful for their company (PWC). 

Companies therefore need to adapt. People now, more than ever, are searching for jobs in a crowded and competitive market. With such a large influx of potential employees and new candidates, SMS texting is the perfect solution to help tackle recruitment and staffing. 

What is SMS Texting (How It Works)

SMS Texting is a subscription based communication service that capitalizes on the accessibility and popularity of cellphones. Employers and candidates alike know that the most frustrating thing about user engagement is a lack of response. SMS texting however has a proven track record of click rates at 92%. 

SMS texting is an attractive option to recruiters because of the different ways you can use it. Trumpia offers the ability to mass text or send individual messages, and by using our intuitive user interface, we make the process simple for you. You have the ability to personalize messages, target them towards specific recipients, and send it out to thousands of people at a time. That is a lot of time and energy saved. 

Setting Up Recruitment With SMS Texting

Getting your agency or company started with SMS Texting is a simple and easy process. Check out these set-up options that can help get you started today:

  1. Set Up A Text Keyword: This is a short word or phrase that subscribers can text to opt-in for your messages. Simply post the text keywords on any recruitment campaign and let Trumpia’s powerful system do the work for you.
  2. Create an Online Sign - Up Page: Another way to let contacts opt-in by filling out a form. You can even choose to collect more information for data capturing purposes.
  3. Import Contacts: You can also import existing contact information you may have from previous recruitment campaigns. Don’t worry about repeating the process, However, you must make sure that you have documented proof that you received their consent to message them.
  4. Form A QR Code: QR codes are a unique barcode that is a fun and easy way for subscribers to opt - in. Whenever someone scans it with their phone camera, they will be redirected to a webpage or sent an auto response. 

Use Cases

The usability of SMS texting for recruitment purposes are endless. Feel free to skim through this extensive list of some ways that you can use our SMS technology today for your business campaigns:

  • Appointment Reminders: Send messages to subscribers who meet certain criteria only. This is all possible through Automated Workflows, which essentially creates different branches of communication depending on the subscriber’s response. Therefore, if a subscriber answers yes or no to a question that you asked, it will trigger subsequent questions until the end of the chain. This guarantees that you are free from having to respond to each message manually. 
  • Automated Responses: We care about saving your time and energy. You can set up a one time automated message that can even prompt the subscriber to answer follow up questions, gauge availability, qualify candidates, collect paperwork, and set reminders for upcoming interviews.

  • SMS Surveys: Collect meaningful feedback from interviews and people who went through your recruitment process. You can then segment your applicant lists by the information that you have collected, which will allow you to retarget your subscribers in future information and job listings.

  • Simple and Effective Responses: People don’t want a difficult recruiting process. Trumpia's Yes/No response feature allows you to gain immediate answers.

  • Advancing Applicants: SMS texting can help move applicants through the process as well. You can keep employees updated if they have moved on to the next stage, or if they need to know any relevant information or preparatory material.   

  • Candidate Interaction: You can also answer questions in real time. Candidates want to know that their potential employer or company cares about their concerns. 

  • Integrations: Connect Trumpia with other platforms like applicant tracking systems. Through Zapier, you have access to applications like Zoho Recruit, Recruitee, PCRecruiter, and so much more. These applications reduce even more work for you. 

Any Questions? Feel free to contact Trumpia today to find out how you can get started, or learn more about our service. 

 

Topics: business SMS, cross channel marketing, mobile keywords, Mobile Marketing, multi channel marketing, Multi-Channel Marketing, recruiting, SMS marketing, SMS Recruiting, text appointment reminders, text message marketing software, text verification, Uncategorized, SMS Communication, Small Business, staffing, agency

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