Learn why people are using SMS surveys in order to improve every facet of their company.

SMS text surveys are messages that are sent to your contacts in order to engage with them by taking advantage of our two-way communication features. By asking them a simple question, customers can respond in real-time, guaranteeing high response rates and valuable data for you and your business. This is unlike any other form of online surveys, which a lot of people tend to avoid because it requires a lot of work. Therefore, many surveys are seen as inconvenient, even if the prize is really good.

SMS texting changes all of that, especially because setting up an SMS survey is very easy as well. All you have to do is have prospective customers text a keyword to a phone number in order to opt-in. Once they complete that, you can set it up so that our automation features automatically send a list of survey questions to the contact for them to fill out. That’s it. No extra steps, no added clicks, nothing. 

You can even entice them by sweetening up the deal. Offer prizes, coupons, and more in order to make people want to fill out the survey. And this information you gather from the survey is crucial when you are planning out and restructuring campaigns. You can ask valuable questions in order to learn the following or complete a certain action from your subscriber’s preferences:

• Products and services they would like to see moving forward.

• Opinions from prospective or current employees that can be used to improve the company culture, or even filter out candidates in the recruiting process.

• Learn about issues people have along the way with your company’s products or services - this is especially important in an age where UI/UX has become so important, and companies are constantly testing the usability of their products.

• Schedule appointments for interested clients or customers.

• Ask them to fill out another review on popular review websites. Especially because these websites are so crucial in gaining more popularity as a company, you can offer rewards for anyone that leaves a good initial review with your survey.

These are some of the few ways that you can start implementing an SMS survey into your marketing campaigns. These are valuable tools for both the customer AND for your company - it communicates that you care while you are able to learn about the best ways to improve your company. Learn more ways that you can improve your company with SMS texting by reading our blogs here!