Read about the top SMS texting statistics from this last year in order to adjust and pivot your SMS texting campaign plans.

Before building out any SMS texting campaign, it is important to research and take into account the latest trends in the marketing world. 

According to Local Project, these are the top 2021 SMS texting Statistics you should pay attention to because they will definitely have an effect on your marketing campaigns and strategies. 

SMS Texting Statistics

• 81% of Americans use text messages daily. 
• 97% of American are using text messages every week.
• Americans are using text messages two times more than calling. 

All of these general SMS texting statistics point to the fact that people would be open to utilizing SMS texting in order to receive deals, updates, and more from any brand or company. Especially if so many people are on their phones, this should get companies excited to start using SMS texting today in order to engage with their customers. 

An interesting statistic from the list above is that people are willing to receive text messages fairly often than most people would expect. This is a great way to use Trumpia’s automation features such as the ability to pre schedule messages or create messaging templates. All of these will help you constantly send out content that will increase brand awareness and brand visibility.

SMS Texting Statistics for E-Commerce

• 78% of people desire to use text with businesses.
• Texting is the preferred contact method compared to other forms of communication (Text – 90; Phone – 77; Facebook – 66).
• 75% want discount offers from text
• 90% of leads prefer text compared to other forms of communication.

SMS texting seems to be the perfect marriage for E-commerce. Online shopping is not only a growing trend, but the preferred method of shopping compared to other forms of shopping. Start providing exclusive deals, giveaways, coupons, and more via text messages and  watch your e-commerce flourish. 

Any more questions? Please feel free to contact us or request a free trial in order to learn more!