Spas and salons have had a roller coaster of a year. With lockdown halting business and then with a slow reopening, it’s been tough to get customers to return. As things open up and more and more people are starting to feel more comfortable going to spas and salons, it means that getting your name out there and capturing more customers is a must. In this blog, we will cover how spas and salons can boost their business with texting and drive more repeat business year-round. Let's get started!

Capture Customers with Text Keywords

In order to build a list of mobile subscribers, you first need them to opt in to your messaging lists. Text keywords are perfect for this, as you simply display your keyword in your stores, on social media, or on any print collateral you have. Customers then text the keyword in to subscribe, and you can offer them incentives like a mobile coupon. This helps to build your lists so you can then send out messages about specials you are running or if you have some cancellations you can quickly fill them. You can also link forms called Online Signup Pages on your website to capture customers and use this information to send them tailored discounts based on what they are looking for.

Take Appointments with Landline Texting 

Phone calls can be a hassle, especially if your staff are busy helping guests and have to step away to answer the phone. Landline texting takes care of this headache since customers can text in to reserve an appointment and your staff can answer them quickly when they have a free moment. It’s also perfect for rescheduling if they can't make it at the designated time or if they need to change the appointment to a different day.

Send Appointment Reminders

People have a lot going on, so they might not always remember a haircut or spa session they booked weeks in advance. An SMS service like Trumpia is perfect for sending text reminders because they can be automated so your staff doesn't have to handle the hassle of checking calendars and composing messages manually. If customers need to reschedule, they can also text back or click a link, so that way you lose less revenue due to forgotten appointments.

Scheduled Text Messages For More Appointments

Most SMS software allows you to schedule text messages to go out at a set interval. This is perfect for reminding customers that they may have forgotten to schedule a new hair or spa appointment as well as helping facilitate them to book appointments. You can even include a trackable link in your texts and follow up with customers who haven't clicked the link so you can capture even more business.

Send Targeted Offers

While only advanced systems (like Trumpia) can do this, sending tailored messages to your customers is the best way to attract them to your business. Our Smart Targeting can do things like sort customers looking for massage packages and send them offers that are relevant to them automatically, leading to more business without you ever needing to manually send messages. 

Is your spa or salon looking to step up your marketing? Talk to a Trumpia expert to learn more or visit www.trumpia.com today!