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Can Text Message Marketing Boost Customer Retention?

Posted by Trumpia on Jul 13, 2021

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If you are looking for a cost-effective marketing strategy to help improve customer retention for your business, text message marketing may be the way to go.

Businesses looking to boost customer retention through strategic marketing should consider looking into SMS text messaging services. Text message marketing can be an effective way to improve customer retention for businesses across all industries. Strengthen current relationships with existing customers, build rapport with new clients, and improve the overall reputation of your business by having the right text message marketing campaign in place. Here are some tips to get started:

Why Customer Retention Matters

Customer retention is one of the keys to success for any type of business. No matter the industry, every company aims to keep marketing costs low and revenue and profitability high. The cost of acquisition for attaining new customers and clients may vary depending on the type of business, product, goods, or services a company offers. Other factors that come into play include seasonality and location. Having a long-term strategy in place for customer retention can help offset the cost of acquiring new customers and reduce the amount businesses need to spend on their marketing budgets.

SMS Marketing for Brand Loyalty 

The same principles that apply to customer retention also pertain to brands’ reputations. Once a company has done the legwork to acquire a new customer, the next step is to retain them and keep them coming back. SMS Marketing is the perfect tool to help build and maintain brand loyalty. Regularly checking in with customers who have opted in to receive SMS text messages from a business is a great way to stay connected and make customers feel like the company cares about their business. Customers are much more likely to return to businesses with which they have built rapport and that they can trust than they are to start anew.

How SMS Marketing Can Promote Customer Retention

Now that you have an idea of how SMS software services can lead to customer retention, it is important to gain a better understanding of the particulars. SMS marketing and text message software services for businesses can promote customer retention in a variety of ways like:

  • After a service has been completed or a product has been confirmed delivered, send a follow up text to the customer with a satisfaction survey. 
  • Consider implementing two-way SMS marketing integration to field concerns and acquire customer feedback, as this could be instrumental in gaining greater insight into your customer base. 
  • Reward returning customers who opt-in to receive SMS marketing from your business with special deals, discount codes, and promotions. 

Retaining customers and building relationships with existing clientele does not have to be a costly endeavor. Make investing in SMS software for your business worthwhile with the right team in place. Turn to the experts at Trumpia to help develop a strategy to boost customer retention, reduce marketing costs, and lead to increased revenue.

Topics: bulk sms, bulk texting, business SMS, Enhanced Customer Care, keyword capture, mobile keyword capture, mobile keywords, mobile text marketing, SMS Survey & Voting, sms, sms campaign, SMS marketing, SMS Marketing, sms marketing service, SMS text, sms text messaging service, Text Messaging Program, Customer Engagement, SMS Solutions, Customer Feedback

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