Read our latest blog for the most important SMS text message statistics that everyone needs to know.

Right now, I want you to imagine a life without a cellphone. Imagine trying to contact someone, navigating your way to a local coffee shop, or even making a purchase. You probably could find a way somehow, but it would make your doing other things in your life extremely inconvenient. That’s because whether we like it or not, people use their cellphones for everything, which include interacting with businesses and making purchases. SMS marketing therefore has an opportunity to become an effective way of interacting with customers, and there are statistics to back that up.

Check out these important mobile marketing statistics:

• The average American checks their phone 47 times a day (Tech Jury)

That’s a lot of times. While other ways of communicating like email may get lost in spam or people ignore it due to fatigue, people are always engaging with their phones because of how easy it is, and because it is ingrained in their lifestyle. This means that anytime someone checks their phone, a company utilizing SMS marketing has great opportunities to increase revenue and customer engagement. If we know people are using their phones at a high rate, companies should be jumping on board to utilize this platform.

• Text Messages have a  98 percent read rate, and texts are typically read within 15 minutes of being received (Business Insider)

People want a simplified and easy process in order to encourage them into action. On the other hand, according to Mailchimp, one of the industry leaders in email marketing, “the average email open rate for all industries we analyzed is 21.33%” (Mailchimp). That is roughly a 80% reported difference in the average open rate across these two mediums. Companies therefore can have peace in knowing that their content won’t get ignored, rather people are actively engaging with it. 

• SMS messages have a 209% higher response rate than phone, email, or Facebook (Tech Jury)

Let me break down these numbers further. It takes the average person 90 seconds to reply to an SMS message, but 90 minutes to respond to an email (Tech Jury). That is a difference of about an hour. At the end of the day, companies care about responses - even if people are reading and aware of their content. The difference therefore is staggering - it is a matter between getting instant responses or having to wait for the customer in order to take the next action step.

• 10% of all SMS marketing messages are spam, compared to nearly 50% of emails (Tech Jury)

Spam is undoubtedly one of the most frustrating things about any marketing services. Flooding messages to potential customers can have the opposite effect, cluttering inboxes, and ultimately lowering engagement and revenue. Lower chances of SMS marketing messages being spam means that customers will be more inclined to trust the company. Trust is everything in the business world. Also use this opportunity to smart target customers that you know will respond positively to your campaign. 

• While not everyone has a smartphone with internet access, 5 billion people in the world can send and receive SMS messages (Tech Jury)

Check out some of these other global statistics: 23 BILLION text messages are sent each day worldwide. In 2019, there were 7.9 billion mobile subscriptions worldwide (Tech Jury). 

SMS marketing has an opportunity to tap into a global market, resulting in a larger audience. This is all possible especially through Trumpia, who utilizes powerful short codes which make subscribing to SMS marketing messages extremely easy. People simply need to text a keyword and let the powerful Trumpia system take care of all of the work for them. 

• Consumers redeem SMS-delivered coupons 10 times more than other types of coupons (Tech Jury)

50% of consumers make direct purchases after they’re sent an SMS branded text, a discount coupon, or a QR code (Tech Jury). This is good news for people who utilize Trumpia. Trumpia’s powerful Omni-Channel feature allows campaigns to incorporate multimedia images in order to feature engaging content such as coupons, QR codes, and graphics. Therefore, the more you utilize different media, you are increasing the chance of making a sale which is proven through these statistics. 

• Nearly 8 out of 10 people seek an SMS opt-in or some other kind of mobile device service to help them with shopping (Adodo)

With online shopping and e-commerce growing, many people find themselves needing help with shopping. The benefit of using Trumpia is that you can integrate the SMS marketing system with other existing software. Trumpia offers integration with other software such as Google sheets, Salesforce, and more!

• 9 in every 10 consumers who enroll in an SMS loyalty program benefit from their participation (Txtra)

Ultimately, the goal of any marketing campaign should be to increase customer interaction and loyalty. Trumpia makes this possible in a variety of ways. For example, SMS marketing through Trumpia can allow companies to send out polls and surveys in order to capture data. Trumpia then utilizes this data in order to smart target focus groups in order to ensure that relevant and filtered messages are being sent. This ultimately can help the company improve while gaining valuable reviews, increase in search visibility, and therefore raising the status of your company. 

If you need more guidance, don’t miss any other Trumpia blogs in order to follow up with the latest SMS texting tips for advice. You can also call or text us to speak to an expert today!