Go the extra mile! Here are 10 creative and effective text messaging campaigns that actually work.

There is nothing more frustrating than receiving a text message from a company that feels like it is repetitive and worn out. On the other hand, companies that go the extra mile in order to generate fun and engaging content are often rewarded with more leads and engagement. Here are 10 creative and effective text messaging campaigns that actually work. 

• Lean into Social Media 

If you and your company are not on social media, there is a growth opportunity there. The algorithms that are built into all social media platforms ensure that your content goes to people who are most likely to engage with it. Your company can even leverage these platforms by integrating SMS texting with social media. Simply post your mobile keyword in a picture or video, creating an easy call to action and quick way to gain more subscribers. 

• Create Games and Contests

Why do games work, even in a professional setting? It’s because people need new incentives to inspire more click-throughs. You can send out a text message that connects subscribers to a game and send out a corresponding message like this:

“Beat this game in order to get a free 15% off coupon with your next purchase!”

Marketing strategies that incorporate games make people feel like they have earned their reward, ensuring that they are also more likely to go and redeem their prize. 

• Daily Exclusive deals

Everyone loves a good deal. With Multi Media Messaging (also known as MMS) you are able to deliver the welcomed news of a great deal with eye catching pictures, videos, and QR codes. 

• Personalized Reminders

While persistent reminders may be repetitive and annoying to receive, Trumpia can fix that due to our Smart Targeting features and Auto Campaigns. We take data that we have captured through the responses of your subscribers and lead them through different drip campaigns. This means that your subscribers will only receive relevant messages that are helpful to them. 

• Text an Expert

Customers and subscribers need to know that you and your company care about them. By offering live conversations with experts, customers can ask questions and troubleshoot problems they may have with your product. If you are a food distribution company for example, you can answer any questions a customer may have about a specific recipe they ordered. Also with Trumpia’s Landline Texting, you can even use your business’s existing phone number to do this.  

• Text To Learn More

Text to learn is a powerful feature that companies can choose to have a lot of fun with. Send subscribers and customers random facts about your product or industry that will get them more interested in your product.

• Ask for feedback

Feedback not only helps customers feel seen, but you can also utilize these moments for data capturing purposes. You can send out surveys in order to see what is working and what is not. Utilizing the captured data, companies can target specific clients and customers for your next campaign. For example, if you notice that customers are purchasing at a specific time or season, you can utilize all of your time and energy in building deals around different seasons of the year!

• Supporting Other Channels of Communication

One of Trumpia’s greatest advantages is that we support omni channels. This means that you can utilize our platform and software through multiple mediums including text, email, and voice messaging. If you sent an important email that requires a lot more character count and content, you can ensure that people are responding by sending reminders to complete it via text. 

• Loyalty Rewards Programs

People love feeling like their purchases and actions are leading up to something. You can utilize SMS texting in order to remind people if they have accomplished a certain goal. This could include a point system that rewards purchasing behaviors. These messages can also serve to incentivize further transactions.

• Effective Scheduling

Finally, if you are a professional company that requires heavy amounts of paperwork and documents, use SMS texting to get that out of the way before important appointments. You can send customers links to important documents that need to be filled out before your appointment. Especially these days in light of COVID-19, you can also send out COVID-19 health screenings and questionnaires beforehand as well! All in all, we want to help you save time by making your job easier for you.

Follow these steps and check out other blogs so that you can get started on your next SMS Marketing campaign today!