We answer one of most frequently asked question in this blog: How do SMS messages differ from text messages?

One of the most frequently asked questions we receive as an SMS software provider is:

What is SMS and how is it different from text messages?

Short Message Service (SMS)are mobile messages using up to 160 characters that are sent to a mobile device using a cellular network.

SMS messages only consist of text characters. Multimedia Messaging Service (MMS) on the other hand allows you to send pictures, videos, and attachments.

SMS means business

Over 80% of U.S. adult consumers own a cellphone. Coupled with SMS messages having an open rate 5 times larger than email, it’s no surprise businesses and companies have jumped at the opportunity to use SMS messages for marketing and communication purposes. 

SMS messages have an infinite number of uses – from marketing promotions to critical alerts – and are used by every industry. 

But not too fast! You’ve got to stay compliant!

The government and wireless carriers have put in place regulations – including the TCPA and CTIA. Check out this blog where we cover what the TCPA and CTIA are and what consumers need to know in order to stay compliant with their messaging.

Have more questions about SMS messages and how they can improve your business? Check out blog.trumpia.com or call to speak to us today!