The term “VoIP texting“ is a hot new buzzword in the industry, which has a lot of our readers wondering what VoIP texting is. In this blog we will cover what it is, how you can use it for your business, and the advantages of partnering with a provider like Trumpia to send text messages.
What is VoIP Texting?
VoIP (or voice over internet protocol) has been around for a long time. It allows people to carry out voice conversations using the internet as the medium instead of a telephone. VoIP is in apps we all use every day, like Whatsapp, Google Phone, Google Group Chat, FaceBook Chat and Skype.
VoIP texting uses phone numbers either assigned to those VoIP apps or a number and allows you to send and receive text messages. VoIP texting is also convenient, since you can do it from any internet connected device, like a phone, laptop, tablet, or IoT device. For the person receiving your message, the experience doesn't change, as it appears as a text message just like the ones they receive from friends and family.
How VoIP Texting Works
There are two established ways to use VoIP texting. The first is converting your office numbers into an internet connected system. This is mainly used by larger businesses to establish call centers or large corporate offices. The other way is to simply text-enable your existing landline number, allowing you to use two-way texting. In this way, VoIP texting is not much different from having a landline-texting enabled phone number. It is also much cheaper than setting up a VoIP system for your business.
Why VoIP Texting Matters
Texting is proven to be the most effective way to reach a large audience, as 98% of text messages get read, 90% of which are within 3 minutes of delivery.
There are a lot of communication methods that allow you to “blast” a message to all of your contacts at once. But as a study conducted by Salesforce shows, this indiscriminate method is very ineffective. They found that 84% of customers want to be “treated like a person, not a number”, and that 80% felt the “experience” a company provided was as important as it’s products.
And while these irrelevant messages may be easy enough to ignore in an email spam folder or block phone call, VoIP text messaging is an entirely different experience. It is imperative that organizations recognize this disparity, and adjust different campaigns accordingly. Otherwise, they risk high opt-out rates and irreparable damage to their brand image as customers get annoyed.
Here’s why you should consider VoIP texting:
VoIP Texting is Instant
In marketing, speed is paramount. Your company can’t spend too much time making campaigns, printing material or deciding on campaign content. 90 percent of text messages are read within three minutes of delivery, and marketers are taking advantage of the always-connected consumer by adding VoIP text messaging into their communication and advertising strategies.
VoIP Texting Can Be Targeted
Targeting is only able to be as effective as the quality of the data it uses. Customers will give you this data if you give them incentives, whether it’s the chance to get better and more personalized offers or just giving you the opportunity to give them better service based on what you know about them. And you can't afford to not target. In fact, 79% of customers are willing to share their information with you if it means they get relevant engagement.
Even more powerfully, that number jumps to 88% if they receive personalized offers that are relevant to their interests. If 88% of your audience wants something, then you need to listen. That’s why providers like Trumpia allow you to target your messages, because we know it will help you boost your brand and your ROI.
Customers Prefer VoIP Texting
Customers not only like getting mobile deals and offers, they expect it. In fact, the ability to personalize texts will boost the effectiveness of your E-commerce marketing campaigns. Most buyers can’t help themselves when they encounter a great, personalized deal. Sending discounts and offers via VoIP texting is a better way to engage customers than email, as text messages have an open rate up to five times higher than email.
VoIP Texting Saves Time and Money
SMS’s low cost and ease of use is the reason for its popularity with e-commerce sites. Customers are constantly on the go, and your advertising strategy requires quick, concise messages to reach them effectively. To save time, money, and effort, marketers should turn to VoIP texting to drive traffic to online stores during sales and build relationships with customers.
VoIP Texting Can Be Automated
Automation is a big buzzword, but what can you do to implement them? The simple answer is you can build this yourself if you have a coding team. But if your company doesn't have a coding team or the programming time to build automation into your systems, there are some cost-effective ways to implement automation.
The first is choosing a partner that can do this for you. Whether it’s choosing a marketing automation or custom development partner to build applications, you need to automate manual processes in order to make the most out of your employees time and provide the best customer experiences. Trumpia’s website is full of examples of automation and what it can help our customers do. Check it out!
VoIP Texting Builds Brand Awareness
The world of text advertising is big, and it offers great potential for retailers and e-commerce. You can boost your image with your customers by offering better and more personalized deals, sending MMS pictures of products to entice customers, and gathering feedback from customers to boost your services.
Get Started with VoIP Texting Today
That sums up what VoIP texting is and how you can use it. We hope you give it a try and see if VoIP texting can help you and your business to reach your customers more effectively. Are you looking to start texting your customers?Talk to one of our experts today!