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Business Texting with Sales Prospects Converts at a 40% Higher Rate

Posted by Sophorn Chhay on Mar 11, 2016

Sales Prospects Convert More With Business TextingCopyright: stockyimages / 123RF Stock Photo
If you have not implemented an automated texting system for communicating with your contacts, you may be missing out on an important opportunity to convert some of your biggest prospects. In fact, according to one study, sales prospects convert at a 40% higher rate after receiving a business text than those who do not receive an SMS message. So what are you waiting for? Below we highlight some of the benefits of business texting for your business and discuss how you can use SMS messages to close more sales.

Why Business Texting is Effective for Sales

There are over 322 million wireless subscribers in the United States. With an open rate of about 90%, text messages are one of the best ways to reach this mobile population. Business texting allows brands the opportunity to connect with their prospects in a way that is convenient for the customer and cost-effective for the company.

With such a high open rate, it should not come as a surprise that business texting helps improve customer service and ultimately, customer satisfaction. Not only do 52% of customers prefer texting a customer service representative, but one study shows that texts are the highest rated contact method for customer satisfaction. With this in mind, there are many ways that your business can use text messaging to turn qualified leads into loyal customers.

5 Ways You Can Use Business Texting to Close More Sales

Sales prospects are just that – prospective customers. The key to converting these leads into buyers and your current customers into brand advocates is fostering positive relationships and providing excellent customer services. Here are just 5 ways that you can use business texting to do just that:

1. Follow-up with customers on commitments.

Following up with leads is one of the most important steps in the sales process. Let’s say that you make contact with a prospect and promise to provide more information on a product or service that you think they would benefit from. Business texting can be a great way to follow up with the customer on this commitment. By sending the information straight to their mobile device or making contact to set up a meeting to discuss the matter further, you are showing the prospect that you care enough to keep in contact.

2. Remind clients about appointments.

Texting is a convenient way to remind customers about appointments. Whereas other types of business communications may be easily forgotten, a text message arrives straight to the individual’s mobile device, which is most likely close by no matter where they are. This text reminder increases the chances of them showing up and being on time.

3. Provide acknowledgement of receipt or approval for documents.

One of the greatest benefits of SMS communications for business is that it is instant. This makes it an efficient and effective way to acknowledge receipts or approve essential documents. In addition, the 2-way nature of text communications makes it simple for you to have a conversation with the prospect in real time should there be any issues or additional questions.

4. Request missing information.

SMS communication is a great way to get missing contact information. Many users find text messages more confidential and convenient. With such a high open rate, you are more likely to get the missing contact information through text than any other channel. The sooner you have this information, the closer you will be to closing the sale.

5. Send purposeful communications after first contact.

How would you like to increase conversions by 328%? Sending 3 or more purposeful text messages after a contact has been made can help you do just that. Whether you are following up on a product or service that the client was interested in or you are simply delivering an offer that the contact might be interested in, make sure that the reason for your text message is clear and relevant.

Start Implementing Business Texting Into Your Sales Process

Now that you know how business texting can help you close more sales, it’s time to start implementing this communication channel into your sales process. You can start by setting up an automated texting system. Marketing automation, like that brought to you by Trumpia, makes business texting simple and effective.

We provide the tools you need to reach and engage your target market through text. Our complete SMS marketing solution offers a variety of features, including mass texting, short codes, mobile keywords, and landline texting.

If you are ready to start enjoying the benefits of SMS communications for your company, request a 5-minute demo to find out more about how our automated texting system can help you grow your business or speak with a Trumpia expert for a free consulting session.


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Topics: Sales

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