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Are You Losing Out On Mobile Opportunities?

Posted by Sophorn Chhay on Jun 17, 2016
Prevent Mobile Opportunities LossCopyright: sdecoret / 123RF Stock Photo

Companies know how important it is to have an online presence, but unfortunately, many are still hesitant to jump aboard the mobile bandwagon. An incredible 61% of small businesses currently do not have a mobile strategy and are thus missing out on consumers that are willing to connect with them on a smartphone device.

[Tweet "An incredible 61% of small businesses currently do not have a mobile strategy"]


This is especially noteworthy because so many consumers are using their mobile devices. According to Google, consumers use mobile devices instead of laptops or desktops 94% of the time when they’re looking for local information. Incredibly, 78% of these mobile searches for local information lead to an offline purchase within several hours.

[Tweet "Incredibly, 78% of these mobile searches for local information lead to an offline purchase within several hours."]

Whether you’re looking to reach more consumers, drive local traffic, or simply improve your sales, mobile is clearly an important strategy for your company. Luckily, getting started with mobile and capitalizing on these opportunities is a simple process. All you need to do is begin integrating mobile with the rest of your marketing strategy and pick your channels strategically.

 

Three Elements of a Successful Integrated Mobile Strategy

Getting started with mobile marketing doesn’t mean building a new strategy from the ground up. All you need to do is integrate mobile into your existing marketing strategies. Here are three things that successful integrated mobile marketing strategies tend to have in common:


Brand Awareness

No matter how great your goods and services are, people can’t make a purchase if they don’t know who they are. Using mobile to build your brand awareness is a great way to complement your existing marketing and sales efforts. It reaches an enormous audience and is the ideal way to reach out to people with instant, brief messaging.

Mobile video is a great way to do just that. Video traffic makes up more than half of all total mobile Internet traffic, so it’s an incredibly powerful channel. Because it’s a particularly engaging and memorable tool, it’s easy to build brand awareness with.


Syncing Mobile with Customer Engagement

Just under two billion people now own mobile phones, making it an easy way to engage an enormous audience. Best of all, it’s easy for your customers. Mobile lets them interact with your brand on their terms. Use location-based marketing to send promotions when they’re around your part of town. Send push notifications with important messages and promotions. Implement a loyalty program that makes shopping with your brand fun and rewarding. The more interactive your brand is, the more accessible you’ll be.


Cross-Channel Brand Building

Marketing across multiple channels is one of the most effective ways to build your brand and nurture your leads. In fact, a recent study found that successful marketers are 35 times more likely to engage in cross-channel marketing strategies than marketing teams who perform poorly are. This means there is a clear correlation between cross-channel marketing and success.

Use mobile marketing as a simple way to move prospects further into your marketing funnel. Take leads generated from your website or trade shows and encourage them to download your app or register for your text messaging list. You can use these tools to provide useful information and relevant promotions over time.

 

Choosing the Right Mobile Marketing Channels

In order to successfully integrate mobile marketing with your existing strategies, you need to find the right channels for your company. Here are four of the most common mobile marketing channels, and why they might be a good fit:

  • SMS. With the right tool, you can manage your text messaging list and send text messages right from your PC. Most importantly, 98% of your SMS messages will be read within minutes of sending them.
  • Local SEO. Mobile searches are locally-based more often than non-mobile searches are, so focus your mobile search engine optimization on local keywords and phrases. Most importantly, ensure all of your content is mobile-friendly so you don’t turn any mobile users away.
  • Mobile applications. Smartphone owners spend an amazing 89% of their time on their device in mobile apps. If you don’t have an app, your window of opportunity to grab them is extremely limited. Using the right partner, you can use mobile apps to send push notification messages for free, provide timely and relevant information, or create a valuable customer loyalty program.
  • Social media. If you don’t want to take advantage of your own mobile application, you can reach your audience by creating content in some of the most popular mobile applications like Facebook, YouTube, and Twitter.


If you’re looking to get started with mobile marketing, make sure to reach out to us here at Trumpia. We can help you get started with SMS, social media, and much more. Simply click here to speak with an expert today!

Topics: Mobile Marketing

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