Omni-channel messaging (especially emails and SMS messages) is a marketing strategy that connects multiple channels of communication to better improve your marketing efforts.

What is omni-channel messaging? 

Omni-channel messaging is a marketing strategy that connects multiple channels of communication in order to help customers experience a higher level of service and brand interaction. However, controlling that many streams of communication is difficult to handle, and requires a lot of different workers to help manage all of them. Thankfully, when using SMS texting, companies and businesses alike are able to send messages through these channels while collecting all messages on a single platform. Trumpia offers the power to call, text, and send email messages while having them all available on our integrated software. 

Providing multiple forms of communication is important in order to cater to your subscribers and make sure that their satisfaction with your company is high. If they enjoy receiving your messages and updates, they are more likely to connect with your brand, interact with any follow up messages or call to actions, and continue to use your products and services. 

Here is how you can start using SMS texting today with other channels of communication:

1. Email

Do you have a messaging need that needs to go beyond a 180 character limit? Do you have important documents or letters that need to be read by your subscriber? Email is a perfect medium to send these types of messages. Simply send a text message to any subscriber asking for their email in order for you to send important documents attached. Sending text messages with your email is so helpful because texts have a 98% open rate compared to other forms of communication. You can remind them to check their emails whenever an important document is attached.

This is a perfect integration for industries like the healthcare industry, who are constantly needing to fill out documents and forms in order to keep up with their large lists of patients. Save valuable time during your appointments and follow up by taking care of these documents beforehand! 

Voice messaging is a powerful way to send messages to your subscribers. By using a pre-recorded video file, you can send pressing or personal information that is more appropriate to hear over voice. You can also choose to accomplish this through a video! Using this form of communication makes you and your company feel more personal, while communicating with your subscribers that you care about them. 

Also take advantage of the fact that you can preschedule messages and create templates that help you save time when sending out these messages. This should allow you to focus on the content and the quality of the voice or MMS material.  

Start providing an omni-channel marketing strategy for your subscribers today! If you have any questions, request a free trial in order to see first hand how Trumpia works!