A QR code is the easiest way to have your target audience engage with your content.

A QR, or a “quick response” code, is a scannable barcode image that is able to hold content including links, images, and more. All anyone needs to do when they see a QR code is scan the image using the camera application on their phone, and the website will automatically pop up from the code itself. Once you click on it, it will prompt you to the website or media that is contained within the code itself.

QR codes are excellent ways to collect new leads and interested customers because the call to action of scanning a QR code is very easy to complete. Imagine, if you were walking by a poster on the street, you are more likely to scan a code displayed on the poster, rather than typing out a listed website. Why? Because the reality is, a lot of people are simply lazy. Simplifying the call to action in general will ensure that customers are not turned off by your marketing campaign.

QR codes are excellent ways to showcase your product or service as well. Imagine being sent to a captivating graphic that helps break down the different features of your products. Or, imagine being able to send a video that captures your company’s brand voice and vision. These are the types of content that you want your audience to be engaged with.

In order to start making your own QR codes, all you have to do is:

• Decide which content you want to send out - is it an image? A video? A website? This is your opportunity to be strategic and wise when choosing what type of content to center your marketing campaign around

•  Find a free QR code generator that is available everywhere on the internet. All you need to do is make a quick Google search, and it will take you to the necessary websites that can program the QR code for you.

• Enter the data into the designated area of the QR code generator. This is usually a link.

• Download the QR code into a free PDF image. This is the best way to access the QR code because you can have it ready on your desktop or in a folder in your computer.

Next, all you need to do is market the QR code everywhere. This includes physically wherever you decide to post advertisements, but also online. Make sure you are taking advantage of all your streams of communication, including SMS texting, Emails, and Social Media, in order to produce the best results.

Luckily for you, Trumpia also offers a free QR code with each SMS Texting campaign that you create which will allow subscribers to sign up for your texts. Read how you can set that up here!