Some people say that ignorance is bliss, but that mentality does not apply when it comes to running a business. Business owners and entrepreneurs know that the key to success is having as much information as possible. Understanding one’s target audience, including their wants, needs, and pain points, is the most straightforward way to keeping customers happy and running a successful business. Companies that use SMS Marketing have the ability to gain valuable insight into what is most important to their customers and can use this information to substantially improve customer satisfaction. A happier customer base means more sales, resulting in more profitability for everyone.  

Engage Customers Through SMS Text Marketing

SMS text messages from businesses allow companies to learn more about the people they serve. With over 96% of adults in the United States owning a cell phone, and over 81% of adults in the United States owning a smartphone, the likelihood that a SMS text will reach customers is high. Customer engagement through SMS tends to generate open rates as high as 98%. This is great news, as it could indicate better connections to brands and companies that send marketing messages via text than on other platforms (i.e., email, traditional flyers or mailers, etc.).  The better customer engagement a business has, the more loyalty their clients are expected to feel to the company as a whole. Establishing these connections is ideal for showing customers that the company cares.

SMS Messaging Promotes Immediate Responses

Although many SMS text messages that come from businesses are auto generated, there is often the option to respond and get a customer representative to reach out directly. This is a convenient and hassle-free way to help customers feel that they are being taken care of without the business getting inundated by extraneous messages or responses. On the other side of the coin, businesses that need responses from customers are more likely to get them to answer via text message than they might be on email or through other means. With the majority of adults keeping their cell phones either on their person or nearby at most times, there is a high likelihood that customers will respond with a simple, “ Yes or No,” if prompted.

SMS Messaging Enables Tracking, Monitoring, and Improvement

Intelligent SMS text messaging software allows businesses to track and monitor text messages and use that information to improve their services. Companies that work with text messaging software services can monitor delivery rates to get an idea of their returns on investment. Additionally, some businesses choose to send short text surveys or links to surveys in the body of a text to follow up on customers’ purchases. This is a great way to see how satisfied customers were with their orders or learn from them about what could have been done differently to improve their experience. Trumpia is even able to branch and automatically send different messages based on how satisfied the customer says they are.

Improve customer satisfaction and boost customer engagement today when you work with Trumpia, the #1 Texting Software service provider.