SMS Marketing has taken over the digital marketing space. With so much information hitting the web, it can be challenging to know which SMS marketing strategies to follow. Follow this guide to learn about the best practices for any SMS marketing strategy.

Follow the Laws of Text Messaging

The first rule of every marketing strategy is to keep it legal. The two best sources for finding out what is and is not permissible within SMS text marketing are the TCPA, or the Telephone Consumer Protection Act, and the CTIA, or the Consumer Code for Wireless Service. While these documents and the stipulations within them provide specific information related to admissible texting etiquette for businesses, the general rule of thumb is to only send messages to those who want them. That means that businesses should not send consumers unsolicited SMS marketing messages, and should only include a user on their list if they have chosen to opt in.

Keep Text Messages Short

Attention spans are short and smartphone screens are even shorter. Instead of writing paragraph upon paragraph about why a potential customer should go to your site or visit your store, abide by the “less is more” principle. Use clear, clever, and compelling language to draw customers in and direct them to take action. 

Include a CTA in SMS Texts

The goal of any marketing campaign, digital or otherwise, is to turn lookers into buyers. Be direct with your messaging and even clearer with how customers can take action by including a call to action in the text message from your business. If the goal is to have customers fill out a survey, include the link in the body of the text. If the aim is to have them shop during a sale, include the store location and the dates. Make it easy for customers to do what you want them to.

Consider the Frequency of SMS Text Messages

Inundating customers with SMS messages that are sent too often is not the way to go about generating a larger customer base. In fact, too many texts from a business in too short a period of time may actually annoy customers. Avoid opt-out messages and the potential of customers hitting the unsubscribe button by sending SMS no more than 2 to 6 times per month.

Make SMS Marketing Campaigns Valuable

Make the most of your SMS marketing campaign by providing users with as much value as possible. Use messages for promotions, to highlight sales, or for text to win contests. Target your messages so your’e only sending relevant offers, rather than spamming a vegetarian with countless discounts on a meat lover’s pizza. This will make customers happy that they chose to opt-in to your text message business marketing campaign. Furthermore, make the SMS campaign valuable for you! Enable tracking and monitoring so you can see how well the text message campaign is performing and use the information to make future financial and strategic decisions.

Ready to begin your SMS Marketing initiative? Trumpia is here to help. Reach out to us today so we can discuss how to get started.