Get answers to the most-asked questions about Trumpia’s new tool: Workbench!

Get answers to the most-asked questions about Trumpia’s new product, Workbench:

What is Workbench? 

Trumpia's Workbench is an automated workflow builder that allows you to customize your text messaging and email campaigns through an easy-to-use UI with drag-and-drop functionality. 

With Workbench you’ll be able to build powerful and tailored engagement with your customers, members, and employees without needing to know how to code. Just drag-and-drop to create powerful new workflows in minutes instead of months.

Related Article: Coming Soon: Trumpia to Offer Prebuilt Applets

What are Workflows?

Workflows are automated processes that lead customers or contacts down an individualized experience based on their actions, behavior, and attributes. Currently you may already have elaborate manual processes for how you invoice your customer, on-board a new employee, approve an expense request, handle inbound inquiries, or any other task that requires a standardized operating procedure.

Workbench will completely automate your existing processes, so you can eliminate repetitive work and become more productive and effective. 

Trumpia’s automated workflows are a cornerstone of messaging or marketing automation as they allow you to create personal experiences that engage your contacts throughout their lifecycle with your company, from initial contact through service and feedback.

How does Workbench work?

Our easy-to-use workflow builder will help you build even the most complex workflows easily since you can use our drag-and-drop interface without having to program anything yourself.

Here are the components (called objects) that you will be able to put together to create your workflow.

• Triggers

Triggers are objects in a workflow that kickstart the action. They begin the interaction based on your contact taking action or their information gets updated, like when they are put on a new list. Some examples of triggers are when a contact texts in a keyword, responds to a prompt, clicks a link, or earns a certain score in contact scoring.

• Actions

Actions are objects in a workflow that carry out tasks when they are triggered or when a condition is met. This ranges from sending a text message or email to a new customer to starting a conversation with your employee. It also can do things like score a lead, answer questions, put a contact in a list, update a data field, or any of dozens of other actions that may be required to complete the workflow.

• Conditions

Conditions are objects that check on a value. Whether it’s a contact's status in your system or just how they've responded to your prompts, they let you react to your contact and respond accordingly in order to make sure they get the best possible interactions.

• Pauses

Pauses are objects that wait for certain things to happen. Sometimes your workflow simply has to wait for the subscriber to take action or wait a specified time before sending another message. Pauses can also lead to the end of a workflow, discontinuing when the overall goal is met.

How can Trimpia’s Workbench help my business?

Automate Chores

You can use Workbench to carry out tasks such as sending out invoices, reminders, or other business processes. This frees your staff up to work on more important tasks, and gives your customers faster and more automated service.

Free Up Time

With our system taking care of chores for you, your staff is freed from having to answer common questions from your customers, freeing them up to do more important tasks. Our drip campaigns also lead customers down sales funnels for you, helping to qualify leads and giving your sales people more information so they can close more deals quickly.

Save even more time and effort by duplicating campaigns. All campaigns can be copied so that you can duplicate and change variables to make sure you meet your customers' needs without having to spend hours re-creating similar workflows from scratch.

What do I need to get started?

Call or text 1-888-707-3030 to speak to a Trumpia representative who can help you decide whether Workbench is right for your business.

Have more questions? 

Trumpia experts can help you create a Workbench and SMS messaging strategy that maximizes your audience potential and engagement. Connect with us today and let’s talk!

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